What is SEO optimization and how to do it
Through today's article, I will explain to you in easy language what SEO is. You must have noticed that whenever we search for a query in Google or any other search engine, we can see many websites. On these sites, some of the websites that are at the top are brought to the top only by Seo.
Nowadays, Google is the largest search engine in the world. That's why almost all website owners do SEO for their websites with Google in mind. Search engine optimization (SEO) is an important factor for website ranking, so it becomes very important for a blogger to know about search engine optimization (SEO).
In this article, we will tell you about what SEO is, the types of SEO, and the ways SEO works so that you get accurate and complete information about SEO. So let's start this article today without taking too much of your time.
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| What is SEO optimization and how do it. |
What is SEO
"In any search engine, whatever process we do to improve the ranking of our content or website, it is called SEO (Search Engine Optimization).
Because Google is the largest search engine in the world. People go to Google the most with their queries, so everyone wants to bring their website to the top of the Google search results page. Google has more than 200 factors that affect the ranking of any website.
The basis of the Google search engine is algorithms. Google continues to change its algorithm. Because when Google knows that someone has understood its algorithm, Google wants there to be no manipulation of its algorithm, so it changes its algorithm from time to time. That's why SEO tricks also change from time to time. Google's main goal behind continuous SEO optimization is that it can improve the user experience.
Google ranks any website in search engine results based on its algorithm. A website whose content will be of quality and knowledge by Google is displayed on the first page and in the same way this sequence continues. Some things were told from its algorithm by Google and some things were not told.
Full SEO
The full name of SEO is Search Engine Optimization. This is called Search Engine Optimization.
The beginning of SEO (the history of SEO)
Having figured out what SEO is, we need to find out when Seo started. The first website on the internet was created in 1991, and Seo came into being in the same year. When the first website was created on the Internet, after 1-2 years, many sites were created and there was a lot of content from various domains on the internet.
Due to the content of various fields, any user would have had difficulty accessing the query he was looking for. It was difficult to determine what content was written about which domain. So search engine optimization was needed to solve this problem, and in 1997, SEO started working properly.
After the advent of SEO, it became very easy to determine the content written about any domain. And it became easier for the user to access the query or information he searched for. At the moment, Search Engine Optimization (SEO) is very advanced, according to the query that the user is looking for, thousands of results are displayed on their results page seconds before the search engine.
Types of search engine optimization
By now you should have understood what SEO is, and now you know how many types of SEO exist. There are three main types of SEO - optimization :
1. ON Page SEO
The advantage of on-page SEO is based on website content, a process in which website owners work on website content to get their website ranked, and it is in the hands of 99% of the Website Owners. The better the on-page search engine optimization of your content performs, the faster your website's chances of ranking in Google will increase.
The following things fall under On-page SEO, you can click on the specified link to read them in detail.
- Keyword Research.
- Keyword Placement.
- Meta Description and Title.
- Heading Tag.
- Meta tag.
- Image SEO.
- SEO Friendly URL.
- SEO Friendly Article Etc.
2. off-page SEO
Off-page SEO does not depend on the content of the site, it is a process that is carried out off-site. Through Off-page SEO, you promote your website through any other website or social media, so that the site gets traffic and the authority of the site in the eyes of Google increases.
For the blog ranking, "off the page" is no less important than "On-Page". After publishing the content, the off-page SEO process takes place, and the following things come inside it :
- Backlink.
- Share content on social media.
- Promotion of blogs on different platforms.
3. technical SEO
Technical SEO is the SEO through which we technically improve our website. The following things fall under Technical SEO :
- Domain Name.
- Hosting.
- Increase page speed.
- SSL Certificate.
- Repair broken links, etc.
The technique of SEO
If we talk about ways to do search engine optimization (SEO), there are the following three ways to do search engine optimization (SEO). Which we explained in detail below :
1. white hat SEO
Google allows White Hat SEO technology. In this method, Google ranks your website based on its algorithm. If you arrange your website with White Hat SEO techniques, you will never have any problems with Google. Therefore, always use only the White Hat SEO technique.
White Hat SEO is a slow process, it takes some time to rank a website. But when a website starts ranking, it gets a lot of benefits. The following things come within the White Hat SEO technology :
- The content or article of the website must be unique. You shouldn't copy and paste someone's article from anywhere and put it on your website. If you do this, the ranking of your website will always be down. Since you are a thief in the eyes of Google, you are stealing someone else's hard work and putting it on your website.
- The internal links and external links that you provide in your content should be redirected to the corresponding content.
- Site images must be copyright-free.
- The content of the website should be user-friendly and easy for SEO.
2. Black Hat SEO
Google does not allow this SEO technique at all. Black Hat SEO technology is contrary to Google guidelines. Black Hat SEO is the SEO in which White Hat SEO is further improved.
Although this process is quite fast, using this technique, you can get your website ranked in search engines in less time. But if Google finds out that you used Black Hat SEO techniques, Google will block your website and all your hard work will be in vain.
Google continues to bring new algorithms and updates from time to time, which completely destroys Black Hat SEO. Google is a very smart and advanced company, so you should never use this technology. The following things fall under the Black Hat SEO technique :
- Clocking
Time recording is a technique by which various information is given to the user and search engine robots on a query. Using this technology, the site ranks based on various keywords in Google searches.
Let's understand this by an example, suppose your content is related to technology and you used health-related keywords in the content. When Google bots crawl your website, they will crawl this page with two pages.
So now your content will also be ranked on health-related keywords. But your content depends on technology, so the user's experience with Google will be bad, because of which he does not want to come to Google. Google doesn't want this at all, so it will block your site.
- Keyword Stuffing
In this technique, bloggers often use their keywords in articles, which also spoils the user experience. While writing the article, it should be borne in mind that the main keyword is used only 0.5 or 1 per cent of the time in the entire article. Suppose you wrote an essay of 1000 words, then you should use the basic keyword a maximum of 5-10 times in the essay.
- Copy Content
If you write the article by copying/pasting it from any other website, it also goes against the Google guideline. Most new bloggers make this kind of mistake, and because of this, their websites will be blocked in the future.
- Spin Article
Many bloggers do not create their own content, they steal the content of other websites, rewrite it through the article rotation tool, and place it on their website. This also comes within the Black Hat SEO techniques. Spin articles are never ranked on Google.
- Hidden Text
As the name implies, in this technique, bloggers hide any of their words and hide their meaning. In this, bloggers keep the word colour and background colour the same as in their articles until the text is hidden. This technique is used to avoid the problem of keyword stuffing. But now this technique does not work.
- Hidden Link
When a Blogger gives a link in hidden text, it is called a hidden link. This also comes within the Black Hat SEO techniques, and this also no longer works.
- Mirror Site
A clone site of one of the top-ranked sites is called a mirror site. This technique is also against Google guidelines.
3. Gray Hat SEO
Gray Hat SEO is, where bloggers are 95% owners of white hat SEO and use 5% SEO of black hat. Google also does not allow Gray Hat SEO. Therefore, the use of this technique should also be avoided. Most SEO experts use this technique.
What is Local SEO
Local SEO is that in which we write our article aimed at any one region or region. Some of the keywords in local SEO are " SEO Course ", and "Best Digital Marketing Course ".
In these keywords, we are targeting a specific area. In local SEO, we also have a smaller audience. Local SEO is mostly used by people who offer jobs in their region or run any of their classes, provide a service, sell a product, news about one region. He writes.
How to do SEO
We have told the whole process of doing SEO in blogs at the point below.
- Do keyword research before writing an article.
- Placement of keywords in the article.
- Write the title and description of the blog post well.
- Use SEO-friendly images in the blog.
- Make the title of the post URL SEO-friendly.
- Submit the website to Google Search Console.
- Use meta tags.
- Buy good web hosting and a top-level domain name.
- Keep the website design simple.
- Increase the speed of the site.
- Install the SSL certificate.
- Create a site map for the blog.
- Create a file Robots.txt
- Correction of all technical errors contained in the site.
- Create a backlink for the blog
- Share the blog on social media
- Place a newsletter or push notification on the blog.
- Work continuously.
FAQ Section: What is SEO
Q – What is SEO SEO? – Search Engine Optimization?
Whatever efforts are made to improve the ranking of the website on the search engine results page, it is called SEO, that is, search engine optimization.
Q – How to increase blog traffic?
You can get your blog ranked on the first page of search engines by doing SEO on the blog, and you can get organic traffic to the blog.
What I learned: What is SEO optimization and how to do it
SEO is very important to increase the ranking of our website and we should always do white hat SEO only then we can achieve success in SEO and we can get organic traffic for a long time.
So, friends, I hope you have now understood what SEO is, what SEO is and how important it is for our website. If you liked the article, share this article with your friends on social media as well.
Thanks for reading the article to the end.
