What is Technical SEO and how to do it?
What is Technical SEO – the more there is talk about SEO, The more there is talk about On Page SEO and Off Page SEO. Because of that, a beginner does not focus much on technical SEO. But today SEO has become very advanced, and without technical SEO it is difficult to get a website ranking.
|What is Technical SEO?|
Like On Page and Off Page, Technical SEO is also a type of SEO. Technical SEO is a very important factor in getting a website to rank in the search engine. No matter how SEO is best done on the page and off the page, without technical SEO, it is very difficult to get a website ranked in the search engine.
If you want to get acquainted with Technical SEO, then read this article to the end. Through today's article, I will give you complete information about Technical SEO, by reading which you can also rank the website by performing technical search engine optimization of your website.
So let's get started without taking too much of your time, learn more about this article What is technical SEO in detail?
What is Technical SEO
To have a website ranked in the search engine, the technical optimization carried out on the site is called Technical SEO. Technical SEO is not related to the content of the website, which means that the placement of keywords, meta tags, internal links, headings, etc. does not fall under technical SEO. Things like website speed, domain name, website layout, XML sitemap, etc. fall under technical SEO.
Technical SEO Checklist
I have told you a checklist of Technical SEO below, based on which we will perform Technical SEO of our website.
- Domain Name.
- Install SSL Certificate.
- Create XML Sitemap.
- Optimize Robots.txt File.
- Website Layout.
- Loading Speed.
- Mobile Friendly.
- Should Be Crawlable.
- Use Schema Markup.
- Fix the Broken Link.
- Reduce Spam Score.
- Add Canonical Tag.
- Check Google Search Console.
How to do Technical SEO
So, friends, by now you must have understood a little about what Technical SEO is, and now we know how to do technical SEO.
1. the domain must be available without www
The technical SEO of the website starts only when we buy the domain name for our blog or website. Always buy a top-level domain. And your domain must be accessed using www and without www. If your website does not open in any of these, it will have a bad effect on the technical SEO of your website.
2. SSL certificate must be installed
Your website must have an SSL certificate. SSL certificate is a direct ranking signal and it also makes your website safe for the user.
3. you must create a sitemap.xml
A sitemap.xml is very important for a website. These prepare a website map for search engine robots so that search engine robots can easily crawl the website. That's why you should create a sitemap.xml on your website. In addition, send the sitemap.xml to Google Search Console as well.
4. you must create a file robots.txt
When search engine crawlers come to crawl the website, they first scan the "Robots.txt file" of the website and find out which page of the website you want to crawl and which one you don't want to crawl. If the Robots.txt file is not created on the website, the crawler will also crawl your unimportant pages and the important ones will not be crawled.
Therefore it is very important to have a file Robots.txt. You should also correctly optimize the Robots.txt file, so as not to stop indexing any important page.
5. keep the website design simple
Always keep the website design simple. Do not add too many blatant things to the site. The simpler the appearance of the website, the better the user experience, people will want to stay on your website so that the bounce rate and exit rate are also maintained.
6. keep the website loading speed fast
The website loading speed is also very important from the SEO point of view, if your website takes a long time to load, users will not want to stay on your website and your website may be ranked down.
Invest in good hosting to improve the speed of the site. If you have a small budget, you can purchase hosting from the Bluehost hosting company. Bluehost is one of the best hosting providers officially recommended by WordPress.
7. the website must be mobile friendly
The way your website opens on a desktop, it should open on mobile as well. Nowadays, more and more people access the mobile internet, so the Website must be mobile-friendly.
You can use a lightweight, mobile-friendly theme to make the website mobile-friendly. All these features are present in Generatepress Theme. Most bloggers use Generatepress only.
My website is also built on Generatepress. You can also use the Generatepress Theme to make your website easy to download and fast to load. Apart from this, you can also make the website mobile-friendly by installing AMP.
8. the website must be crawlable
Your website should be crawlable. A search engine crawler has a fixed time and resource for crawling a website called the "crawling budget".
If the crawler arrives at your website and your website is unable to load or is in downtime, your website will not be able to crawl so your articles will not be indexed. That's why the Website must be "crawlable".
If you want to be successful in blogging, you need to take good hosting. But if you don't have money to invest in hosting, you can create your blog for free on Blogger.
9. repair the broken link
Often a broken link is generated in the website for many reasons, due to which a 404 error appears. Error 404 is not true for technical SEO. If a broken link was created on your website, you will find it and redirect it to the correct URL address. This will fix the broken link.
10. reduce Spam Score
Due to the creation of a larger number of bad backlinks, the degree of the Spam Score of the site increases. Increasing Spam Score is also not good for website SEO. The ranking of the site decreases due to an increase in Spam Score. If the Spam Score of your website has increased, immediately try to reduce them. You can find and disavow an invalid link with Google's disavowal tool.
11. adding Schema Markup to the website
Schema Markup: there is accurate data about the website that provides important information about the site to search engines. This is an HTML tag. Adding Schema Markup increases the click-through rate (CTR) of a website.
Chart markup is used to highlight your website in the Google feature snippet. You can use any SEO Plugin to add chart markup.
12. adding a Canonical tag to the site
Sanctification is an important factor in technical SEO. When more than one URL address is generated for a web page, a Canonical problem or duplicate content appears on the website. To remove the Canonical problem, the Canonical Tag is used on the website. Using Canonical Tag, search engine robots index the main URL address while ignoring other similar URLs.
13. bug fix next in Google Search Console
Keep checking Google Search Console as well and fix all the errors you see. By fixing all the errors that appear in Google Search Console, the technical SEO of your website will improve a lot.
Last words: what is Technical SEO
Technical SEO is a very important factor to get a website ranked on the first page of Google. Therefore, using the above methods, you should also optimize the technical SEO of your website.
My friends, that's all in this article, I hope you liked this article, What is technical SEO, which I wrote. Share this article with your friends on social media as well and keep visiting our blog to read such useful articles.
Thanks for reading the article to the end.