The bounce rate that every blogger wants to avoid, is a matrix that becomes a concern for bloggers to be high. Surely any blogger faces a bounce rate at some point, but do you know what this bounce rate is(what is the bounce rate) Why having more of them is bad for the blog, And how to reduce the bounce rate.
|What is Bounce Rate.|
If you want to know the answers to all these questions, then read this article in full, in this, I told you five ways by which the bounce rate can be reduced. So let's start this article without delay and find out in detail what the bounce rate is.
what is the bounce rate
Bounce rate consists of two words in which bounce means jumping or jumping, and rate means percentage or rate. Bounce rate means the jump rate or average of a blog or website.
When a visitor comes to our website and after reading only one page, he immediately returns from our site without reading another page, or if he leaves our site, it is called a bounce. The average measure of similar recoil is called the recoil rate.
Definition of Bounce Rate
We can determine the bounce rate as follows.
"Bounce rate is the average measurement of how many visitors to any website exit the website after viewing a single web page."
Suppose the bounce rate of a website is 60 per cent, it means that 60 per cent of visitors are those who leave the site after viewing a web page.
The impact of bounce rate on SEO
So far we have understood what is the bounce rate, now we know that a high bounce rate affects the ranking of a website. When the bounce rate of a website is high, it is indicated to the search engine that this site is not good, and does not have good content.
When the search engine sees negative things, the website's ranking will begin to decline. Website traffic will also be less, and less traffic means that even profit from the blog will not be possible. That's why it's so important to manage the bounce rate.
A high bounce rate is not always a bad signal for the site, because many users come to the Web page and exit after reading the information they intended. Here the user got a satisfactory answer to his query. But the bounce rate of the site has increased.
Here Comes the concept of sticking pogo. In this case, Google sees how long the user has been on the website and whether he has gone to another website for the same query. There is always a bad signal for the ranking of a prickly Pogo site but not every time the bounce rate.
How to reduce the bounce rate
Now find out how to reduce the bounce rate, as far as you have seen from my experience, I will share with you the top five of them so that the bounce rate of any website can be reduced, let's find out what those methods are :
1 – Create internal linking in a better way
Internal correlation is the most important for bounce rate management. Always link the relevant publication in your article. Such a post of mine is related to the bounce rate associated with SEO, and I have linked the article related to SEO in this post.
In such a situation, the visitor will most likely switch to another publication as well. If you link an internet-related or mobile-related article in this article, no visitor will go to this type of publication because he wants to know about SEO.
2 – make the website look good
The appearance of the site is also a very important factor to attract the attention of the visitor, a website that is characterized by its simple and good design, the visitor will want to stay on this site and continue to roam that site. Anyone can use Simple Theme to have a good look at the website.
If your blog is on WordPress, you can use lightweight and responsive themes like Generatepress. This will also increase the speed of your website, and the website looks clean and optimized.
Apart from this, you should also pay attention to the format and font of your content. The line of content should be neither too much nor too little. The font size of 16 and 18 Px is preferable.
3 – make the content better and easy to use
The most important thing is the content of the site. I will keep the content above the format and internal links of the site.No visitor who want to visit a website that does not have good content. The content should always be user-friendly so that the visitor enjoys reading and can learn something new from the site.
4 – keep the page speed correct
I wrote Good content, but what if the website takes a long time to load. You know very well that in today's time, even 5 seconds on the internet is a lot.
You must have seen on YouTube how long it takes to watch a 5-second ad in a video. In such a situation, if your website takes 6-7 seconds to load, you will lose a lot of visitors to your site.
A website that takes 2-3 seconds to load is counted as a website with good speed. The same website with a load time higher than 6 can be included in the website with a normal load time. A website with a loading speed of more than 7 seconds will be embedded in the website with the fastest loading speed. Therefore, always optimize the website well.
Besides increasing the speed, it is also important to make the website compatible with mobile devices, because now most people read blogs from their mobile phones themselves. The good speed of the site also proves to be very useful in reducing the bounce rate.
5 – Know your visitor well
You should create content according to your visitor. At least twice a month, you should analyze what kind of content people read more on your website, what content they stay on for a long time, and so on. Then write articles according to them. You can get help from Google Analytics and Google Search Console to do this analysis.
When you write articles with your audience in mind, they will read more content on your blog and this will reduce the bounce rate of your website.
What should be the bounce rate of the site
By the way, there is no exact answer to this, at today's time, any user simply reads his work and then returns, in such a situation, the bounce rate of almost all websites is high. A website with a bounce rate of 40 to 70 per cent is ideal. Most websites in the world fall into this category.
If the bounce rate of a website ranges from 1 to 20 per cent, it is the most successful site and if the bounce rate of any website is more than 80%, then there is a great need to work on this site. A bounce rate of 50 to 70 per cent is better for a blog.
How to check the bounce rate of your website
To check the bounce rate of your website, you can simply link your website to Google Analytics, according to me, if you are blogging, you should be aware of this tool.
If you want to check the bounce rate of any other website, you can search the bounce rate checker on Google, and you will get many tools that will tell you the bounce rate of all websites easily.
Conclusion : what is the bounce rate
Through this article I told you in simple words what the bounce rate is and how to reduce it, I hope you like this article. If you have any queries, you can ask them in the comments box, I will try to answer your questions soon. In the end, I ask you to share this article with your friends on social media as well.
Thanks for reading the article to the end.