What is digital marketing – in today's time everything has become online, such as shopping, booking tickets, ordering food, banking, etc. People spend more time on the internet on different platforms. That's why companies are now marketing their products online because companies get most of their customers online through a digital platform.
|What is digital marketing.|
Today's youth also prefer to work at home via the internet instead of going to the office. Like blogs, YouTube, affiliate marketing, etc., all this is only possible through digital marketing.
Technology is developing very quickly, if it does not keep up with the times, it may be a little behind the others, which applies to both the company and the individual. Therefore, everyone must know what is digital marketing while updating themselves over time, because if seen, digital marketing is the future and is expanding rapidly.
If you don't know about digital marketing, don't worry because through this article today we will give you complete information about digital marketing. If you read this article to the end, we are sure that you will learn the basics of digital marketing well.
In this article, you will learn about what digital marketing is, the history of digital marketing, the types of digital marketing, and the advantages and disadvantages of digital marketing. Apart from this, you will also get important information regarding digital marketing courses and jobs in this article.
So friends, without spending too much of your time, let's start this article to learn more about what digital marketing is in detail.
What is Digital Marketing
Digital marketing is a marketing strategy through which a company or a person promotes its products and services online or online.
Through digital marketing, companies can find customers for themselves online and increase sales of their products. Through digital marketing, companies can display their products on mobile phones, computers, or other internet devices to people.
Digital marketing is very different from traditional marketing. In traditional marketing, the company uses banners, full-fledged pasting, television advertising, etc. to promote its product, which is very expensive and cannot reach the right customer.
On the other hand, in digital marketing, companies use social media, search engines, email, etc. to promote their products. Such as displaying ads in search engines or social media, publishing articles, displaying content in the form of images, videos, texts, etc., sending emails, etc., all fall under digital marketing.
Digital marketing is very advantageous compared to traditional marketing since through such companies it is possible to reach their target audience even on a low budget.
Definition of Digital Marketing
According to Wikipedia, digital marketing is a marketing component through which a company or an individual uses internet devices such as desktops, laptops, smartphones, or other digital media and platforms to promote their products or services.
Other Name of Digital Marketing
The other name for digital marketing is (internet marketing). If you find this is a word used instead of (digital marketing) somewhere, they all mean the same thing, don't confuse them at all.
History of Digital Marketing
Looking back at history, digital marketing technology began in 1971 when Ray Tomlinson sent the first email to the ARPANET network. This was just the beginning but digital marketing was not mainstream at the time.
Digital marketing began to expand in the nineties, and people began to get acquainted with the term marketing. With the increase in the number of internet users in 2000, digital marketing has taken a new turn. Because so far many search engines have appeared on the market, through which companies can get their products to people's devices.
Digital marketing expanded further in 2010 as social media took an integral place in people's lives. Even today, there is a constant expansion of digital marketing, and many new technologies are coming, with the help of which digital marketing has become easier.
How to do Digital Marketing
To do digital marketing, you need a digital asset. Only through digital assets can you deliver your product to the customer. Below we have told you about some digital assets :
- Blog or website.
- Landing page.
- Social media page.
- YouTube channel.
- The e-book.
- Mobile application etc.
These are some of the digital assets with which you can promote your product. To understand how to promote a product through digital assets, we will know the types of digital marketing.
Types of Digital Marketing
Based on the technology of doing digital marketing, can be classified into several parts. We have told you some of the main types of digital marketing in this article.
1 – Search Engine Optimization (SEO)
SEO is a digital marketing technique by which you can rank your website in first place on the results page of search engines (such as Google, Bing, Yahoo, etc.) and get traffic to the website.
Such as when a user searches for a query in Google, Google displays the user 10 results, that is, the Website is on the first page. Usually, all users click on the website displayed on the first page, which leads to an increase in traffic on these sites. Therefore, the sites that occupy first place in the ranking are ranked only by Seo.
The SEO process is completely free but it takes some time. If you don't have a big budget, you can get more customers for your business by bringing traffic to your website through SEO. Some important things fall under SEO.
- Doing keyword research.
- Writing high-quality content.
- Make the website mobile-friendly.
- Create high-quality backlinks.
To learn more about SEO, you can read the article about the SEO category on our blog.
2 – Content Marketing
Content marketing is marketing through which companies create content for their products and attract more and more audiences to their product. Content marketing is very useful in our time, so the competition is very high in it.
The content can be in the form of text, image, video, audio, graphic, etc. You can do content marketing in the following ways.
- Writing a blog.
- By the podcast.
- By sharing the photo.
- By sharing videos on different platforms.
To promote your product through content marketing, you should keep one thing in mind and that is that your content should be of high quality, effective and which can convert the user.
3 – Social Media Marketing (SMM)
Social media marketing is a technique by which you promote your product through social media and find customers for your business. Instagram Facebook, Twitter, LinkedIn, Pinterest, etc. are some of the popular platforms for social media marketing.
Nowadays, almost everyone is present on some social media platforms, so this marketing technique is one of the best.
Social media platforms have built-in engagement metrics, with which you can see how far you are reaching your customers, whether your customers like your product or not, etc. You can get it.
4 – Search Engine Marketing (SEM)
Search engine marketing (SEM) is also a very powerful digital marketing technique with which you can reach the right customers with the help of search engines such as Google, Bing, etc.
In search engine marketing, you have to reach the right customers using the right keywords. For SEM, you can run an advertising campaign on Google or Bing. SEM is a good option for getting quality traffic.
5 – Pay Per Click Marketing (PPC)
PPC marketing is paid marketing in which you have to pay for every click. You can run ads for your product on platforms like Google and Facebook and reach your customers instantly. When a user clicks on your ad, you have to pay for it.
Google or Facebook delivers your ad to the right people through various algorithms such as keyword relevance, ad quality, landing page, budget, etc.
You can track how many people saw your ad across platforms, how many people clicked on your ad, how much money each click costs you, etc.
6 – Email Marketing
Email marketing is marketing in which you promote your product by sending an email to your customer. Email marketing is also powerful for growing your business.
In email marketing, you can get your customer's email ID by running ads or through SEO and then send the email in bulk through the email marketing tool.
Most email marketing is done based on automation, where you can receive emails through email marketing software and then send emails on a specific schedule. It will only take time to create the email and set it up initially.
7 – Application Marketing
Such marketing with which you can reach your product or service to people through a mobile application is called application marketing.
Nowadays, almost everyone has a smartphone on which they download many types of applications, so the application is also used a lot in marketing. Companies such as Amazon, and Flipkart have taken their company to new heights through marketing applications.
Apart from these, many companies make extensive use of application marketing and attract more customers to their business.
8 – Affiliate Marketing
Affiliate marketing is a marketing technique in which you can promote your product to other people, they are called affiliates, and you have to pay a certain percentage of the commission to them when selling the product.
The advantage of affiliate marketing is that you will end the hassle of marketing the product, and you will have to pay a commission to the affiliate marketer only when they successfully sell your product.
9 – Influencer Marketing
Influencer Marketing is one of the rapidly emerging marketing technologies at the moment, where you have to promote your product with a Social Media Influencer, and in return, you have to pay for it. Social media influencers create content on your product in their profile and ask their followers to buy your product.
10 – Marketing Automation
Marketing automation means that you can effectively market your product to every customer without investing a lot of time.
In the growing age of technology, marketing has begun to automate. Through automation, you can get to the right client at the right time, and there is no need for you to be here. All this work is done on automation. Many programs help you to do marketing on automation.
The biggest advantage of marketing automation is that you can present your product in front of people in a better way without any big team and at the same time you can save your precious time.
Digital Marketing Jargons
After reading this, you should have understood what digital marketing is, now let's understand some of the words used in digital marketing.
The words used in digital marketing are called Specialized linguistic terms. Although many words are used in digital marketing, here we have told you some common words used in digital marketing :
- Conversion rate – this means the number in percentage terms of customers who took the selected action. Such as registration, e-mail, purchase of products, etc.
- Impression – Impression means the number of times people view your content.
- Click-through rate (CTR) – out of the number of impressions received on your content, the percentage of people who clicked on your content is called the click-through rate (CTR).
- Return on investment (ROI) – return on investment means the amount of return you got from the money you invested in marketing.
- Cost Per Click (CPC) – the amount of money that you had to pay for one click by the user, it is called the cost per click. This term is used more in PPC marketing.
- Customer Relationship Management (CRM) – CRM is called by the company to build the relationship between its customers and maintain it in the future as well.
- Lead – the data (Name, Number, e-mail, address, etc.) of a certain category of customers is called a lead.
- Fast spreading – if your content reaches millions of people in a very short time, it will be called viral. If people like any of your content, they share your content with as many people as possible.
Similarly, different terms are used for different types of digital marketing techniques. When you start learning digital marketing, you will also begin to understand many types of digital marketing terms.
Digital Marketing Tool
These tools or programs with which you can do digital marketing are called digital marketing tools. By the way, the tools are also different for different types of digital marketing. Here are some popular digital marketing tools.
- SEO tools – SEMrush, Ahrefs, Ubersuggest.
- Tools for content marketing – WordPress, social media pages, and Blogger.com and YouTube, etc.
- Tools for PPC marketing – Google AdWords, Facebook Ads Manager, Bing Ads, etc.
- Tools for email marketing – AWeber, Mailchimp, active campaign, etc.
- Social Media Marketing Software – Facebook, Instagram, Pinterest, LinkedIn, Twitter, etc.
- Tools for creating landing pages – Clickfunnel, Builder all, Grrovefunnel, etc.
- Market Analytics software – Google Analytics, Google Search Console, etc.
- Tools for marketing automation – Marketo, HubSpot, etc.
Advantages of Digital Marketing
There are many benefits to digital marketing, so most companies gravitate toward digital marketing. Here are some advantages of digital marketing.
- Through digital marketing, you can promote your product all over the world. Increases the reach of your business.
- For digital marketing, you don't have to spend a lot of money compared to traditional marketing. You can market your product even on a low budget.
- Since with digital marketing you can show your product to selected people, there is a possibility of getting good results with a lower budget.
- You can also instantly reach your new product to millions of people by viewing ads.
- Your product will be sold 24 hours a day because people spend most of their time on the internet.
- You can track your customers and track the activity of each of your customers through web analysis tools.
- You can take your customer data and market your other products to them in the future.
Disadvantages of Digital Marketing
Besides the advantages of digital marketing, there are also some disadvantages, and we have mentioned some of its disadvantages as follows :
- You need the training to do digital marketing. You have to learn all kinds of tools.
- There is a need to stay up to date because all gadgets come with new updates regularly.
- At first, it takes time to optimize your ads or content.
- Digital marketing is effective and possible with a low budget, so there is very high competition in it. You have to think of a unique idea to present your product to people, or you have to be creative.
- Your frustrated customers can comment on your posts and highlight the shortcomings of the product, which may cost you a loss.
How to Learn Digital Marketing
You can learn digital marketing online and offline.
To learn digital marketing online for free, you can watch digital marketing videos on a YouTube channel, read a blog, or take part in any paid online course that you will get very easily.
While to learn digital marketing offline, you can join the Digital Marketing Institute or you can learn by taking digital marketing books.
But if you are learning digital marketing, keep one thing in mind besides learning, try things yourself, only then you will be able to learn digital marketing in a better way.
Digital Marketing Course Fees
It is very difficult to know the exact fees of digital marketing. Because the fees for almost all institutes and online courses are different.
But in general, you may have to pay 350-550 dollars to learn digital marketing at the institute, you can buy the same online course for 1,200 dollars or less. But the cost of several courses can be more than 1,200 dollars.
Digital Marketing Career
If you want to get a job in digital marketing, let us tell you that there are different positions in digital marketing as well. You can learn any digital marketing skill such as PPC, SEO, SMM, etc., and then get a job in digital marketing based on that. Here are some digital marketing terms :
1 – Digital Marketing Manager
This is the largest publication in digital marketing. In this, you have to manage the team and plan how to market the product, where to market it, etc.
2 – SEO Person
All tasks related to SEO are handled by an SEO person. SEO Person makes a complete plan for ranking a website on the keyword.
3 – Social Media Expert
Social media experts take the product to the right customer through social media. These people are experts in social media and have a deep knowledge of social media.
4 – PPC Marketer
Digital marketers who use paid advertising to bring the product to the right customers are called PPC marketers. PPC Marketers specialize in displaying advertising on each platform, helping the company to increase product sales.
5 – Copywriter
Copywriters optimize content, because this content is the most important in digital marketing, and people buy the product only after seeing the content. If you don't have the strength in your content, you can't even sell a good product. So it is also important to have a copywriter in the field of digital marketing.
6 – Market Analytics
Market Analytics is very important in digital marketing, they are experts in understanding data. Market Analytics can bring continuous growth to the company.
Because he can know the type of customer who buys more products, the product that sells more, and the details of the customer who buys the product such as his age, interest income, etc. And then based on them develop plans to increase sales.
Digital Marketing Salary
The salary for digital marketing depends on the positions and the company. The salary of a digital marketing manager is $120,443 or less or more, while on the other hand, the salary of an intern is $56,039, which is even lower in many companies.
If you are starting your career, your salary will be a maximum of $56,039 or $100,039 according to a different publication, and as your experience increases, your salary also increases.
Future of Digital Marketing
Today, all companies hire experienced digital marketers with huge salaries to move their business online. The demand for digital marketers is growing in the market. So the future of digital marketing is very bright.
Competition in the field of digital marketing has begun to increase in the world as well. The new generation is becoming more attracted to digital marketing because by freelancing through digital marketing skills, work can be done from home and good money can be earned compared to jobs.
In general, digital marketing is the future, because we live in an era when technology threatens most jobs and many people have lost their jobs due to the global pandemic. Therefore, taking into account the future, working in the field of digital marketing is a good option.
Since the beginning of digital marketing, this industry has continued to grow continuously until now and will continue to grow even more. That's why we can say that the future of digital marketing will be golden.
FAQ: For Digital Marketing
Q – How long is the digital marketing course?
In general, the digital marketing course lasts 6 months, but in some institutes, its duration can be longer.
Q – How much is the digital marketing fee?
Digital marketing fees also vary in different organizations. You can learn full-fledged digital marketing for 350 to 550 dollars.
Q – What do you understand about digital marketing?
Digital marketing is a marketing plan through which you can reach your product or service to people through digital media.
Q – What is the other name for digital marketing?
Digital marketing is also called (Internet Marketing).
Last words: what is the digital marketing
So this was the complete information about what is digital marketing, by reading this you should have understood the basics of digital marketing. Digital marketing is such a big topic that it is impossible to know everything about it in one article.
We bring you the best digital marketing articles on our blog from time to time, so keep visiting our blog. You will always learn something here.
That's all in this article, I hope you liked this article we wrote, and also share this information with your friends on social media, and if you still have any questions or suggestions, let us know in the comments box. can.
Thanks for reading the article to the end.